the journey

How it works.

Learn → do → make decisions → complete work → get feedback → build a portfolio → become ready. Entirely self-paced, with no cohorts to wait for.

the funnel

Nine steps from curious to ready.

01step

Free taster

Onboarding plus a few introductory activities in the role.

02step

See how it works

Understand the structure before you pay anything.

03step

Choose your role

Product Manager, UX/UI Designer, Data Analyst or Software Engineer.

04step

Start your quarter

Own the outcome from problem to impact in the Business Quarter for £199.99.

05step

Do the work

Complete realistic simulated tasks, ceremonies and decisions.

06step

Get feedback

AI-supported feedback and assessment against clear rubrics.

07step

Build your portfolio

Every deliverable becomes portfolio evidence.

08step

Prove it

Certificate and verified programme reference on completion.

09step

Optional mentoring

Add paid 1:1 career support whenever you want it.

learner journey

Every stage, end to end.

  1. 01

    Try the free taster

    Onboarding plus a few introductory activities, with feedback.

  2. 02

    See how it works

    Understand the structure before paying anything.

  3. 03

    Choose your role

    Product Manager, UX/UI Designer, Data Analyst or Software Engineer.

  4. 04

    Start your quarter

    Buy the Business Quarter outright for £199.99.

  5. 05

    Your first day

    A full working day in the team: inbox, team meeting, data, stakeholders and a customer interview.

  6. 06

    Your complete quarter

    Own the outcome and work from problem to impact: discovery, experiments, release and results.

  7. 07

    Get feedback

    AI-supported assessment against defined rubrics.

  8. 08

    Build your portfolio

    Keep every artefact you produced along the way.

  9. 09

    Certificate + reference

    Proof of what you completed and how you were assessed.

  10. 10

    Prepare and apply

    CV, LinkedIn, STAR stories and interview practice.

what a task looks like

Not a video, a quiz and a tick.

You're dropped into a situation with competing pressures and asked the only question that matters.

// situation

  • ›A stakeholder wants Feature A.
  • ›Customer research suggests Problem B is more important.
  • ›Engineering has a feasibility concern.
  • ›The team's current sprint is full.
  • ›Leadership wants measurable growth this quarter.

// the task

What do you do?

Then the simulation plays out the consequences of your decision — and you keep working from wherever that leaves you.

discovery + delivery

Discovery meets delivery.

Great product teams don't separate thinking from doing. They continuously learn about their customers while delivering value.

// product discovery

Understand:

customersneedspain pointsbehavioursopportunitiesassumptionsbusiness contextrisks
together, all the way through

// agile delivery

Practise:

backlog refinementsprint planningprioritisationuser storiesacceptance criteriasprint reviewsretrospectivesstakeholder communicationdelivering and learning

Discovery helps the team decide what is worth solving.

Delivery helps the team turn learning into outcomes.

The two work together.

assessment philosophy

We assess how you think, not how much you can memorise.

The question isn't “did you remember the correct framework?” It's “can you make a good product decision?”

// how_you_think

Assessment feedback showing how you thought while prioritising opportunities

Feedback is a learning aid. It supports your judgement rather than replacing it.

// differentiator

Frameworks are tools. They aren't the job.

Scrum, Kanban, roadmaps, user stories and other tools can help teams organise their work. But no framework can tell you which customer problem matters most, which opportunity is worth pursuing or which trade-off is right for your business.

DoR focuses on the thinking, collaboration and decision-making behind the tools.

// in short

DoR isn't about learning theory. It's about joining a product team, doing the work and making a real impact.

On your first day in the job, nobody hands you a neat backlog. You get an inbox, a manager, customers, pressure and a problem to solve.

Your CV stands out. Your job interview now transformed.

// do the work before you get the job.

Join the team. Do the work. Leave with proof.